Bring your brand to the US market.
HNASLA Global helps international brands from Europe, Asia and Africa launch, sell and grow in the United States — through online sales, distribution, logistics and marketing, with our US team and partners nationwide. We also help brands already in the US grow beyond their own website and one or two online channels.
Test the US market before you commit.
A defined, paid first step for international brands entering the US, and for US brands expanding into new channels. We prepare your product, put it in front of real American customers in those channels, and give you the results you need to decide your next move.
A business structure built to grow with opportunity.
HNASLA Global is headquartered in California, with partners and distribution across the United States. Selling international brands in the US is where we lead, and our sourcing, partnership and technology capabilities support that goal.
We connect the right business need to the right commercial pathway.
Some opportunities begin with a product. Others begin with a sourcing requirement, a market-entry challenge, a technology need or a potential partnership. HNASLA’s role is to understand the objective, evaluate the fit, structure the commercial path, coordinate the right capabilities, and help develop the opportunity.
Six capabilities. One commercial purpose.
Select an area to see how HNASLA supports it.
We manage your brand and sell your products in the US.
HNASLA sells your products across the whole US market, not just one or two online channels: online sales channels, social commerce, retail chains, wholesale and distributors, specialty stores, and business and corporate buyers. We manage your listings, pricing, promotion and customer service so your brand grows here while you focus on production.
Everything you need to sell in the United States.
Tap any item to see what we handle. Each service is delivered by our team or our partner network, depending on the size and needs of the project.
Market evaluation
We assess demand, competition, pricing and the best US channels for your product before you commit.
Import & compliance
Customs clearance, duties, importer-of-record arrangements, and the US labeling and product-safety requirements for your category.
Pricing & margins
We calculate your landed cost and build US pricing that works in every channel, so your product stays competitive and profitable.
Logistics & fulfillment
Freight, warehousing and order fulfillment across the country, from single online orders to full retail shipments.
Sales
Selling across online sales channels, social commerce, retail, wholesale and business buyers.
Marketing
Brand positioning, content, social media, advertising, influencers and in-store promotion built for American customers.
Distribution & retail
Placing your products with distributors, retail chains and specialty stores through our nationwide partnerships.
Trade shows & buyer meetings
Presenting your brand to retail buyers and trade partners at US trade events and in direct meetings.
Brand protection
Support with US trademark registration, monitoring unauthorized sellers, and keeping your pricing consistent across channels.
Customer service & returns
A US point of contact for your customers, with returns and warranty handled locally.
Reporting
Regular reports on sales, inventory, marketing results and costs, so you always know how your brand is performing.
Localization
English packaging and product copy, US units and sizes, and product claims reviewed for the US market.
Tell us what brings you here. We’ll show the route.
Pick the option closest to your situation and see where to start.
Choose the closest starting point.
Each option shows a recommended first step.
Sell your products across the US.
Tell us what you sell and where you sell it today. We’ll show how we can sell it across the US — online marketplaces, retail and wholesale — starting with a 90-day market test or a direct distribution agreement.
“Our purpose is to connect people, products, businesses and opportunities—and build relationships that create long-term value.”Hussein MenahiManaging Director · HNASLA Global
Good to know before we talk.
If your question isn’t here, ask us directly. We reply in your language.
Do we keep control of our brand?
Yes. Your brand, your products and your standards stay yours. We agree how your brand is presented before anything goes to market, and major decisions are made together.
How does a partnership with HNASLA work?
Every brand is different. We start with a conversation about your product and goals, then propose the model and scope that fit. Terms are agreed brand by brand.
What does it cost?
It depends on the scope, the channels and the size of the project. After an initial review, we send a clear written proposal with all costs set out.
Do we have to sign a long commitment?
You can start with the 90-Day US Market Test, a defined first step, and decide on a longer partnership once you have real results.
How will we know how our products are performing?
You receive regular reports on sales, inventory, marketing results and costs.
We already sell in the US. Can you still help?
Yes. If you sell only through your own website or one or two online channels, we can expand your reach into the wider market: more online channels, retail, wholesale and distribution, with marketing to match.
Do we need a US company or office?
Not necessarily. Many brands sell in the US through a partner without opening their own office. We will advise you on what your situation requires.
Which products do you work with?
We work across consumer and commercial product categories. Tell us about your product and we will tell you honestly whether we are the right fit.
Who delivers the services?
Our team, or specialists from our partner network across the United States, depending on the size and needs of the project.
Your brand. The US market. Let’s connect it.
Tell us about your product and where you want to sell it in the US. We reply in your language.